You’ll come across an overwhelming amount of information as you screen potential business partners. But it’s easier to home in on the right stuff when wearing a “business buyer” hat. You want to know how this company operates, its place in the overall industry, its competitors, its long-term prospects and whether it brings something new to the portfolio of businesses you already own.

We’re firm believers in the Golden Rule, which is why editorial opinions are ours alone and have not been previously reviewed, approved, or endorsed by included advertisers. The Ascent does not cover all offers on the market. Editorial content from The Ascent is separate from The Motley Fool editorial content and is created by a different analyst team.
The IBRK Lite plan enables affordable investing with no commissions and no account minimums on its stocks and ETFs. Its Pro plan is for the regular investor, with specific fees based on your investment activity. Research and education are impressive, with its Traders’ Academy offering free courses and several applications designed to help you make better investments. 

3. Get an education. Warren Buffett has suggested in the past that every investor should be able to understand basic accountancy principles, an annual report and stock market history. You probably do not need to become an accountant, but being able to understand the scoring system of the game can only help. There are thousands of books about investing and trading - you don't need to read them all, but you probably ought to read a few to enhance your theoretical knowledge.
While that may sound like outdated advice, in late 2012, an American marketing executive explained how he had turned $20,000 into $2 million during the recession. Chris Camillo explained that Wall Street is quite homogenous and tends to be behind the curve on trends involving females, young people and those on low incomes. Camillo invested in stocks that anyone could have, he just spotted trends before the investment bankers did and was able to make some very sizable profits.
Day trading is the act of buying and selling a financial instrument within the same day or even multiple times over the course of a day. Taking advantage of small price moves can be a lucrative game—if it is played correctly. But it can be a dangerous game for newbies or anyone who doesn't adhere to a well-thought-out strategy. What's more, not all brokers are suited for the high volume of trades made by day traders. Some brokers, however, are designed with the day trader in mind. You can check out our list of the best brokers for day trading to see which brokers best accommodate those who would like to day trade.
By understanding your risk tolerance, you can avoid those investments which are likely to make you anxious. Generally speaking, you should never own an asset which keeps you from sleeping in the night. Anxiety stimulates fear which triggers emotional responses (rather than logical responses) to the stressor. During periods of financial uncertainty, the investor who can retain a cool head and follows an analytical decision process invariably comes out ahead.
Depending on your goals, investing in individual stocks may be more trouble than it’s worth. Choosing index funds in a specific sector can provide your portfolio with the tilt you want, but with fewer dramatic swings. There are three criteria that can be leveraged to help guide fund choice. The most discussed is “expense ratio,” where lower means fewer fees to you. The second is the number of stocks in the fund. The higher the number, the more diverse the fund. Just as important is “total assets” under management. The more assets, the more other people also agree this is a great fund. When comparing two mutual funds, I’ll line up these three criteria for funds in the same category to make an informed decision.

NinjaTrader Group, LLC Affiliates: NinjaTrader, LLC is a software development company which owns and supports all proprietary technology relating to and including the NinjaTrader trading platform. NinjaTrader Brokerage™ is an NFA registered introducing broker (NFA #0339976) providing brokerage services to traders of futures and foreign exchange products.
Buy in thirds: Like dollar-cost averaging, “buying in thirds” helps you avoid the morale-crushing experience of bumpy results right out of the gate. Divide the amount you want to invest by three and then, as the name implies, pick three separate points to buy shares. These can be at regular intervals (e.g., monthly or quarterly) or based on performance or company events. For example, you might buy shares before a product is released and put the next third of your money into play if it’s a hit — or divert the remaining money elsewhere if it’s not.

Have a complete 360-degree view of what you’re buying before you buy it. Fundamentally, take a look at what’s under the hood of the company with regard to earnings ratios. Technically, understand what’s happening in the short and long term with support and resistance. Know your exit strategy and your money management strategy, including stop losses.


Schwab is a full-service investment firm which offers services and technology to everyone from self-directed active traders to people who want the guidance of a financial advisor. It has a wide variety of platforms from which to choose, as well as full banking capabilities. It is, however, Schwab’s ETF screener on the StreetSmart Edge platform that will capture the attention of ETF investors. The StreetSmart Edge ETF screener has over 150 criteria that can combine fundamental, technical, and third party data. The ETF screener is extremely customizable and your criteria combinations can be saved for future re-use. Schwab’s news and research offerings overall were also among the deepest of all the brokerages we reviewed, sealing up this category for the industry giant.

Before deciding where to allocate your investments, it’s critical to think about your long-term and short-term goals. It’s important to know how much risk you are willing to accept. As you approach retirement, fixed-income securities, such as highly-rated bonds and money market accounts, offer a greater level of safety. But a younger investor might want a more high-risk, high-reward strategy for at least part of their investments to maximize returns over a long period of time.

Taxes like broker fees will cut into your profits, as will any penalties for failing to pay the correct dues. But, with so many differences between tax systems, knowing where you stand and what your obligations are isn’t always straightforward. The best free tips, therefore, will help you maximise your profits whilst remaining within the parameters of tax laws.


Depending on your goals, investing in individual stocks may be more trouble than it’s worth. Choosing index funds in a specific sector can provide your portfolio with the tilt you want, but with fewer dramatic swings. There are three criteria that can be leveraged to help guide fund choice. The most discussed is “expense ratio,” where lower means fewer fees to you. The second is the number of stocks in the fund. The higher the number, the more diverse the fund. Just as important is “total assets” under management. The more assets, the more other people also agree this is a great fund. When comparing two mutual funds, I’ll line up these three criteria for funds in the same category to make an informed decision.
At the same time, there are literally hundreds of thousands of individuals who buy and sell corporate securities on one of the regulated stock exchanges or the NASDAQ regularly and are successful. A profitable outcome is not the result of luck, but the application of a few simple principles derived from the experiences of millions of investors over countless stock market cycles.
It is also important to know what you want to accomplish with your investments before you actually invest. For example, you might want to purchase a home, fund a child’s college education, or build an adequate retirement nest egg. If you set financial goals at the outset—and match your investments to achieve those goals—you are more likely to reach them.
You're probably looking for deals and low prices, but stay away from penny stocks. These stocks are often illiquid, and chances of hitting a jackpot are often bleak. Many stocks trading under $5 a share become de-listed from major stock exchanges and are only tradable over-the-counter (OTC). Unless you see a real opportunity and have done your research, stay clear of these.
Disclaimer: It is our organization's primary mission to provide reviews, commentary, and analysis that are unbiased and objective. While StockBrokers.com has all data verified by industry participants, it can vary from time to time. Operating as an online business, this site may be compensated through third party advertisers. Our receipt of such compensation shall not be construed as an endorsement or recommendation by StockBrokers.com, nor shall it bias our reviews, analysis, and opinions. Please see our General Disclaimers for more information.
Normally a broker will offer their customers a branded trading platform that’s more or less unique to that individual broker, but there are also independent platforms that can connect to multiple brokers. An independent platform can be a good choice for the experienced trader, while using a broker’s own platform is the easiest way to get started for beginners.

The idea of perception is important, especially in investing. As you gain more knowledge about investments – for example, how stocks are bought and sold, how much volatility (price change) is usually present, and the difficulty or ease of liquidating an investment – you are likely to consider stock investments to have less risk than you thought before making your first purchase. As a consequence, your anxiety when investing is less intense, even though your risk tolerance remains unchanged because your perception of the risk has evolved.
Astute readers will realise that the above guidance is mainly taking different angles to help prepare for and guide decision making by the investor. The ability to confidently make decisions is vital for investment profits and long-term success. This pdf about the decision making models of Charlie Munger (business partner to Warren Buffett at Berkshire Hathaway - both are certified investment immortals) is almost certain to prove helpful.
Fees are another important consideration while choosing trading platforms. For example, traders who employ scalping as a trading strategy will gravitate towards platforms with low fees. In general, lower fees are always preferable but there may be trade-offs to consider. For example, low fees may not be advantageous if they translate to fewer features and informational research.
×