1$0.00 commission applies to online U.S. equity trades, exchange-traded funds (ETFs), and options (+ $0.65 per contract fee) in a Fidelity retail account only for Fidelity Brokerage Services LLC retail clients. Sell orders are subject to an activity assessment fee (from $0.01 to $0.03 per $1,000 of principal). There is an Options Regulatory Fee (from $0.03 to $0.05 per contract), which applies to both option buy and sell transactions. The fee is subject to change. Other exclusions and conditions may apply. See Fidelity.com/commissions for details. Employee equity compensation transactions and accounts managed by advisors or intermediaries through Fidelity Clearing & Custody Solutions® are subject to different commission schedules.
There are not as many research tools, making this platform better for the experienced investor because there’s less of the hand holding in the way of research and education provided with other companies. Robinhood also doesn’t offer bonds or mutual funds, so you face a limited portfolio if you opt for this company.  Still, with zero commission on most trades, it is an affordable solution for your more traditional investments.
When it comes to investing for long-term growth and putting your money to work, it is immensely important to understand your goals and the investment philosophy you will adhere to. It can be easy to lose sight of your targets amidst the noise on social media or news outlets surrounding the latest and greatest investment trends, but if you define your goals and investment strategy, you can stay on track.
A full-service broker might charge you as much as $300 in fees to invest $10,000 in a mutual fund or up to $100 to invest that same amount in a stock. On the other hand, a discount broker typically charges no commissions for online trades and has a list of no-commission mutual funds. That means the cost difference alone is reason enough for new investors to use a discount brokerage firm.

Online discount brokers: This label is generally given to the companies you see on the list here. While discount brokers are increasingly offering "extras" like research on stocks and funds, they primarily exist to help you place orders to buy investments at a very low cost. Many investors don't need the hand-holding of a full-service broker, and would prefer to save money by paying no commission for online stock trades. That way they ensure more of their money goes toward their investment portfolio, not paying for frills.
What are your financial goals for 10, 15, or 20 or more years down the line, and how do you plan on getting there? What is your level of risk tolerance, and what sort of investment approach will you take (value investing, dividend investing, or some combination of multiple strategies)? As you consciously outline your financial goals and the type of investor you want to be, you can experience success as a disciplined investor in the long run and stay on track with your plans.
How user-friendly is their platform? – The trading platform provided by the broker needs to work for you. Most brokers offer several to choose from, some will tick the boxes for the average day trader, others will offer more advanced platforms for the veteran trader. Likewise, does it suit your hardware – is the platform compatible on Mac, PC, Linux, or whatever you use?

Fees are another important consideration while choosing trading platforms. For example, traders who employ scalping as a trading strategy will gravitate towards platforms with low fees. In general, lower fees are always preferable but there may be trade-offs to consider. For example, low fees may not be advantageous if they translate to fewer features and informational research.


By making it to this article you've taken an important first step in your investing journey -- picking a stock broker. There are many brokers to choose from, and each offers something a little bit different. See our guide below for more information on what you should be looking for, along with a list of our picks for best online stock brokers for beginners.
Normally a broker will offer their customers a branded trading platform that’s more or less unique to that individual broker, but there are also independent platforms that can connect to multiple brokers. An independent platform can be a good choice for the experienced trader, while using a broker’s own platform is the easiest way to get started for beginners.
NerdWallet’s ratings for brokers and robo-advisors are weighted averages of several categories, including investment selection, customer support, account fees, account minimum, trading costs and more. Our survey of brokers and robo-advisors includes the largest U.S. providers by assets under management, plus notable and/or emerging players in the industry. Factors we consider, depending on the category, include advisory fees, branch access, user-facing technology, customer service and mobile features. The stars represent ratings from poor (one star) to excellent (five stars). Ratings are rounded to the nearest half-star.
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