C (Fair) - In the trade-off between performance and risk, the stock has a track record which is about average. It is neither significantly better nor significantly worse than most other stocks. With some funds in this category, the total return may be better than average, but this can be misleading since the higher return was achieved with higher than average risk. With other funds, the risk may be lower than average, but the returns are also lower. In short, based on recent history, there is no particular advantage to investing in this fund.
His book is a big beast at more than 600 pages and will need to be committed to, but it offers some fantastic insights into how to invest safely and profitably for the long-term and how to make your money work harder. Having interviewed all these legendary traders and investors, the book contains some excellent insights into asset allocation and portfolio planning that almost everyone should gain some benefit from reading.

Finally, keep in mind that if trading on margin—which means you're borrowing your investment funds from a brokerage firm (and bear in mind that margin requirements for day trading are high)—you're far more vulnerable to sharp price movements. Margin helps to amplify the trading results not just of profits, but of losses as well if a trade goes against you. Therefore, using stop losses is crucial when day trading on margin.
At the same time, there are literally hundreds of thousands of individuals who buy and sell corporate securities on one of the regulated stock exchanges or the NASDAQ regularly and are successful. A profitable outcome is not the result of luck, but the application of a few simple principles derived from the experiences of millions of investors over countless stock market cycles.

In that case, it is possible to invest passively in capital markets. This means that a private investor puts aside either a lump sum or an amount each month and the money is invested into a fund. That fund contains the savings of lots of other private investors and is managed by a professional equities investor. The fund will then be invested in an equity market (such as the NYSE) or a sector (such as energy).

An independent trading platform is used for visualising market data and managing your trading, but it needs to connect to one or more brokers to actually place a trade on the market. These professional day trading platforms typically offer a more advanced interface than that of the average brokerage, and help you to find and place trades with one or more brokers of your choosing. Using an independent trading platform you don’t have to relearn a whole new software just because you change to a different broker.
Every online brokerage firm on the list above has its strengths and weaknesses. It might be ideal for one customer and at the same time might not work for someone else. Before opening an account, there are a lot of parameters to consider besides commissions, well-known brokerage name, and pretty website. Some of the most important of these parameters are surcharges and fees; friendliness to client's knowledge level (perhaps one is a beginner? or needs a professional-level trading platform?); availability of investment products a client wants to buy (for example forex, futures, or NTF mutual funds) as well as availability of online community, virtual trading, and discounts. We suggest to investors to take a time to read brokerage reviews, and see for themselves if a particular firm is the right fit.
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In the professional world, one of the key concepts is diversification. Harry Markowitz is a Nobel prize winning economist and one of his major discoveries was that adding new asset classes can dramatically alter the overall risk profile of a portfolio. His finding was that a portfolio that contained very low risk assets would normally benefit from lower volatility and higher returns if a higher risk asset was added. This is due to the likely lack of correlation between high and low risk asset classes.
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Some online brokers on the list above allow clients to open an account with $0 down. Investors should take this opportunity and open few brokerage accounts, and see which one they like the most. This will also allow investors to take advantage of unique and valuable features that some companies provide at no charge. For example, Ally Invest offers lots of great trading tools, low mutual funds commission, and $0 minimum to open an account. If a client decides to invest, the firm has hard-to-beat $0 commission on stocks and ETFs. With TD Ameritrade there is also $0 minimum to open an account, and a client will get an amazing selection of independent, third-party investment research, best trading platform on the market, free Level 2 quotes, and a generous promotion offer. There are no inactivity or maintenance fees to worry about - everything is free.
The use of borrowed money “levers” or exaggerates the result of price movement. Suppose the stock moves to $200 a share and you sell it. If you had used your own money exclusively, your return would be 100% on your investment [($20,000 -$10,000)/$10,000]. If you had borrowed $5,000 to buy the stock and sold at $200 per share, your return would be 300 % [(20,000-$5,000)/$5,000] after repaying the $5,000 loan and excluding the cost of interest paid to the broker.
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Lightspeed is a brokerage with a focus on active and experienced traders. Lightspeed charges $0 per trade and $0.60 cents per contract with a $1 minimum per trade. Tiered pricing starts at 500+ contracts per month. Depending on your volume, discounted rates range from $0.20 cents at 100,000+ contracts per month to $0.50 cents at 500 to 2,000 contracts per month.

Control greed – Greed often influences traders in the following way; you enter a trade at $80 with a target of $95, but then it hits $95 and you think ‘I’ll just hold on a bit longer and increase profits further’. This only ends with you eventually losing big. The solution; stick rigidly to your strategy. Think long term and don’t deviate from your strategy, there’s simply no need to gamble.
Below is the list of online brokers doing business in the United States. Their names are ordered alphabetically. The table contains brokerage name, firms' website links, commissions on stock and ETF trades, and minimum amounts required to open a new brokerage account. There you could also find the discount stock trading companies ratings as well as links to detailed account reviews.
Define and write down the conditions under which you'll enter a position. "Buy during uptrend" isn't specific enough. Something like this is much more specific and also testable: "Buy when price breaks above the upper trendline of a triangle pattern, where the triangle was preceded by an uptrend (at least one higher swing high and higher swing low before the triangle formed) on the two-minute chart in the first two hours of the trading day."
TD Ameritrade was ranked #1 Online Broker 2020 by StockBrokers.com*. TD Ameritrade charges $0 for regular stock and ETF trades and is best known for its trading platform, thinkorswim, alongside its outstanding learning center for beginners. Alongside #1 Overall, TD Ameritrade received top awards for its trading tools, mobile apps, research, customer service, and education. Full review.
Pooled Funds – With this type of account your capital goes into a mutual fund along with other traders’ capital. The returns will then be distributed between the investors. Normally, brokers divide these accounts according to risk appetite. For example, those looking for large returns may put their funds into a pooled account with a high risk/reward ratio. Those looking for more consistent profits would probably opt for a safer fund. Minimum investments for pooled accounts are around $2000.
C (Fair) - In the trade-off between performance and risk, the stock has a track record which is about average. It is neither significantly better nor significantly worse than most other stocks. With some funds in this category, the total return may be better than average, but this can be misleading since the higher return was achieved with higher than average risk. With other funds, the risk may be lower than average, but the returns are also lower. In short, based on recent history, there is no particular advantage to investing in this fund.

About the author: Blain Reinkensmeyer As Head of Research at StockBrokers.com, Blain Reinkensmeyer has 18 years of trading experience with over 1,000 trades placed during that time. Referenced as a leading expert on the US online brokerage industry, Blain has been quoted in the Wall Street Journal, The New York Times, Forbes, and the Chicago Tribune, among others.


Every online brokerage firm on the list above has its strengths and weaknesses. It might be ideal for one customer and at the same time might not work for someone else. Before opening an account, there are a lot of parameters to consider besides commissions, well-known brokerage name, and pretty website. Some of the most important of these parameters are surcharges and fees; friendliness to client's knowledge level (perhaps one is a beginner? or needs a professional-level trading platform?); availability of investment products a client wants to buy (for example forex, futures, or NTF mutual funds) as well as availability of online community, virtual trading, and discounts. We suggest to investors to take a time to read brokerage reviews, and see for themselves if a particular firm is the right fit.
Bernard Baruch, known as “The Lone Wolf of Wall Street,” owned his own seat on the New York Stock Exchange by age 30 and became of the country’s best known financiers by 1910. Mr. Baruch, while a master of his profession, had no illusions about the difficulties of successful stock market investing, saying, “The main purpose of the stock market is to make fools of as many men as possible.” According to Ken Little, author of 15 books on investing and personal finance topics, “If you are an individual investor in the stock market, you should know that the system stacks the deck in its favor.”
Diversify your portfolio to make sure that you don’t have too much exposure to one sector. This will help lessen your risks. Make sure to ease into your positions. You don’t need to invest all your money at once, and by easing in, you cost-average your position. Understand that investing in the market is a long-term strategy and historically, with time, the market goes up.
Traditional full-service stockbrokers do more than assist with the buying and selling of stocks or bonds. They often offer a wide array of services and products, including financial and retirement planning, investing and tax advice and regular portfolio updates. But they can charge substantial fees and transaction costs that can erode long-term investment gains.

Many online brokerages do not limit their customers to just online stock trading. Full-service brokerages offer banking services including checking accounts, savings accounts, credit cards, mortgages, and more with deposits of up to $250,000 backed by the FDIC. Bank of America (Merrill Edge) and Chase (Chase You Invest Trade) are two examples of banks that also offer online trading.
You can have the best strategy in the world, but if you can’t stay disciplined and keep your emotions in check, you risk losing profit. The first thing to note is that it’s human nature to show and react with emotion, especially when there’s money on the line. Fear, greed, and ambition are three of the most prevalent and potentially dangerous emotions. Fortunately, we have listed the top psychology tips to help you keep a level head.

Because of the web today, all online brokers invest heavily into account security. SSL websites (look for “https” at the beginning any URL) are used by most brokers and some are now even offering two-factor authentication (using your phone to confirm a code before logging in). Just like shopping online and choosing a trustworthy website to purchase from, the best bet is to choose a well-known, established broker for your portfolio.

Hiring human brokers to make phone calls and sell clients on investing is costly. Because discount brokers avoid this cost, they can pass on the advantage to customers in the form of lower commissions. A simple rule in the financial world is that clients pay the brokers' expenses, so the lower the brokers' expenses, the lower the fees and commissions.


Rarely is short-term noise (blaring headlines, temporary price fluctuations) relevant to how a well-chosen company performs over the long term. It’s how investors react to the noise that really matters. Here’s where that rational voice from calmer times — your investing journal — can serve as a guide to sticking it out during the inevitable ups and downs that come with investing in stocks.

The trading products you can purchase using these platforms can include stocks, commodities, derivatives, bonds etc. which can be traded between the traders on the stock market with intermediates such as investment banks, stock exchanges, brokers and market makers. A communication network is set-up between the various intermediates and the traders, which facilitates proper execution of the whole system.
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