B (Good) - The stock has a good track record for balancing performance with risk. Compared to other stocks, it has achieved above-average returns given the level of risk in its underlying investments. While the risk-adjusted performance of any stock is subject to change, we believe that this fund has proven to be a good investment in the recent past.
Another important thing to consider is the distinction between investing and trading. When people talk about investing they generally mean the purchasing of assets to be held for a long period of time. These types of investments are usually made to reach a retirement goal or to put your money into assets that may grow faster than it would in a standard savings account accruing interest. Trading, on the other hand, most commonly involves the buying and selling of assets in short periods. Trading is generally considered riskier than investing.

All of these factors must be considered before choosing an online broker. Do you want to trade or invest? Do you want a great mobile app to check your portfolio wherever you are? What types of assets are you looking to invest in? Answering these questions is not always easy. You can check out our guide to choosing a stock broker to gain further insight so you can make a sound decision. Once you've made a decision on a broker, you can also check out our guide to opening a brokerage account.


A demo account is a great way for beginners to practice trading and test a broker or trading platform without using real money. A demo account is funded with simulated money, so you can try out the broker’s platform features and get familiar with acting on the markets. A warning though – even the best practice platform can’t replicate the pressures that comes with having real money on the line, but it’s a great way to learn the basics and get started with zero risk.
Money is increasingly flowing out of the mutual fund industry and into exchange-traded funds (ETFs). Some investors (and most robo-advisors) use ETFs exclusively to build a balanced portfolio meant to walk the optimal line between risk and reward. To determine the best online broker for investing in ETFs, we looked at research capabilities specific to finding the best ETFs for a customer’s specific purpose. Top-notch screeners, analyst reports, fundamental and technical data, and the ability to compare ETFs are the main components of this award.
In the professional world, one of the key concepts is diversification. Harry Markowitz is a Nobel prize winning economist and one of his major discoveries was that adding new asset classes can dramatically alter the overall risk profile of a portfolio. His finding was that a portfolio that contained very low risk assets would normally benefit from lower volatility and higher returns if a higher risk asset was added. This is due to the likely lack of correlation between high and low risk asset classes.

Stock brokers are people or firms licensed to buy and sell stocks and other securities via the stock market exchanges. Back in the day, the only way for individuals to invest directly in stocks was to hire stock brokers to place trades on their behalf. But what was once a clunky, costly transaction conducted via landline telephones now takes place online in seconds, for a fraction of what full-service brokers used to charge for the service. Today, most investors place their trades through an online brokerage account. (A little lost? Check out our explainers on brokerage accounts and buying stocks.)
Many online brokerages do not limit their customers to just online stock trading. Full-service brokerages offer banking services including checking accounts, savings accounts, credit cards, mortgages, and more with deposits of up to $250,000 backed by the FDIC. Bank of America (Merrill Edge) and Chase (Chase You Invest Trade) are two examples of banks that also offer online trading.
TD Ameritrade offers a full portfolio of investment products, which include not only traditional stocks and bonds, but also futures, Forex, foreign ADRs, and even IPOs for some accounts. Fees are near average for the industry, while there’s commission-free trading for some investments, but you still face high rates for broker-assisted trades. Ameritrade does not assess fees on inactive accounts or partial transfers, but there is a $75 charge for every full transfer you make.
Financial markets can be intimidating the first time you try to put your money to work, so it helps to have an online broker that understands that and puts in an effort to help. To determine the best broker for beginners, we focused on the features that help new investors learn as they are starting their investing journey. Brokers were selected based on top-notch educational resources, easy navigation, clear commission and pricing structures, and the overall quality of their portfolio construction tools. We also looked for low minimum account balances, as these can be a barrier for new investors with limited capital. Finally, we put an emphasis on the availability of demo accounts so new investors can practice using the platform and placing trades.
We think a low minimum to open an account is a real advantage when you're just starting out. That's because you can start with…say, $500, and then add to your balance over time with monthly or annual contributions to your account. The hardest step in investing is often just getting started, so we prefer brokers who have a low minimum to open an account and place a trade, which cuts out a potential roadblock on the way to saving and investing.

An asset class that your author has been researching substantially is cryptocurrency. Bitcoin and the other alt coins, appear to be like very few other investment assets and so far moves in very different ways to almost every other asset. While it is very volatile and high risk and has quite a learning curve, it might be useful for some investors to understand and add to their portfolio.
Financial markets can be intimidating the first time you try to put your money to work, so it helps to have an online broker that understands that and puts in an effort to help. To determine the best broker for beginners, we focused on the features that help new investors learn as they are starting their investing journey. Brokers were selected based on top-notch educational resources, easy navigation, clear commission and pricing structures, and the overall quality of their portfolio construction tools. We also looked for low minimum account balances, as these can be a barrier for new investors with limited capital. Finally, we put an emphasis on the availability of demo accounts so new investors can practice using the platform and placing trades.
If you’re an active trader looking to try your hand at beating the market, you probably have a good idea of what you want in a brokerage: low costs, premium research, innovative strategy tools and a comprehensive trading platform. Below, we’ve selected the best online brokers in a variety of categories so you can choose one based on your personal priorities.
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